Born in 1971. After majoring in spatial design at Chiba University, he has over 30 years experiences as product designer and creative director at TOTO and Sony where he led creative direction for brand development, product design, marketing communications, advanced design, and global design research. During a decade-long posting in London, UK, he led global product design and branding, as well as creative direction for major events including the Salone del Mobile, London Design Festival, and 3days of design.

He is currently working as a chief creative director at Japanese office furniture brand ITOKI.

He aims for distilled creativity that fuses objects and experiences, digital and physical.

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He has received numerous awards including iF Design Award GOLD, Good Design Gold Award, Red Dot Design Award Best of Best, Minister of Economy, Trade and Industry Award of National Commendation for Invention, and Frame Award.He has given special lectures at Chiba University, Tama Art University, Kyoto Institute of Technology, Central St. Martin (UK), and others.

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instagram: @takohirotaka